Pimm’s Cupcakes

What is the British summer without a glass (or two) or Pimm’s?! And what better way to enjoy it than in these Pimm’s Cupcakes?


Pimm’s means Summer!

Here in Britain we aren’t lucky when it comes to weather. Our ‘summer’ usually consists of a few days where it stops raining and it gets a bit warmer. Having said that some years we haven’t even managed to get that, or so it feels. So for us Brits, when the sun does come out, we make the most of it with some Pimm’s! I have just Googled to see how to describe Pimm’s for those of you that haven’t heard of it – it is a gin based liqueur with subtle tastes of spices and citrus; so there you go!


Real Pimm’s or imitation Pimm’s?

I love Pimm’s, but I also love a bargain! While I was at uni, my friend Zoe and I discovered Aldi’s version – Austin’s. At more than half the price of Pimm’s and just as tasty (if not more so); it has been my drink of choice ever since. I am all for paying more for quality ingredients, but I don’t like buying things just for the name, especially when a substitute is nicer!

You may ask why have I still called these Pimm’s Cupcakes and not Austin’s Cupcakes? Well I already thought that enough people outside of Britain might not know what Pimm’s was without complicating the situation further and naming them after a supermarket own version!


Decorate just before serving

Part of the charm of these cupcakes are the cute Pimm’s accompaniment decoration. Adding these to the Pimm’s Cupcakes really finishes them off. But I wouldn’t recommend doing this in advanced. The juice from the fruit would seep out into the buttercream which would deter from their pretty appearance. 


How boozy do you like it?

These Pimm’s Cupcakes have Pimm’s in both the cake and the buttercream. I have made the buttercream with two and three tablespoons of Pimm’s. I prefer to use two as the flavour is more subtle. However if you love a boozy hit, add an extra tablespoon. Just bear in mind the extra Pimm’s will loosen the buttercream slightly. 


Time for an update 

This recipe was first published on my blog back in 2014. Back then blogging was a lot different and things have definitely moved on! When it came to updating this blog post, I decided the actual recipe needed updating as well as the photographs. So now you will hopefully find not only much better photos, but a better recipe too! 


Updated June 2019
5 from 11 votes

Pimm's Cupcakes

What is the British summer without a glass (or two) or Pimm's?! And what better way to enjoy it than in these Pimm's Cupcakes?

Course Cupcakes
Cuisine British
Keyword Cupcakes, Pimm's
Prep Time 20 minutes
Cook Time 16 minutes
Total Time 36 minutes
Servings 12
Calories 421 kcal
Author Curly


For the cupcakes

  • 175 g margarine
  • 175 g caster sugar
  • 3 eggs
  • 175 g self-raising flour
  • 3 tbsp Pimm's

For the buttercream

  • 140 g unsalted butter (room temperature)
  • 280g icing sugar
  • 2 tbsp Pimm's

To decorate

  • 6 strawberries
  • 1 orange
  • 12 mint leaves


  1. Preheat the oven to 160ΒΊC (fan assisted, 180ΒΊC non fan) and line a cupcake tin with paper liners 

  2. Beat the butter and sugar together for roughly 5 minutes until light and fluffy 

  3. Add the eggs and mix again 

  4. Add the flour and mix until it is combined before adding in the Pimm's

  5. Spoon into 12 cupcake cases filling each 2/3 full

  6. Bake in the oven for 16-18 minutes. Check they are cooked by piercing them with a cocktail stick, if the stick comes out clean they are cooked

  7. Leave on a wire rack to cool completely

  8. Once the cakes have cooled completely, make the buttercream. Start by beating the softened butter for a minute or two

  9. Add in the icing sugar and beat until mixed. Add the Pimm's and mix until smooth 

  10. Spoon the buttercream into a piping bag and pipe onto the cupcakes. Finish with classic Pimm's decorations 

Recipe Notes

This will make 12 cupcakes using large muffin liners. If you want to use smaller cupcake cases this will make 18 cupcakes. Check the cupcakes after 15 minutes of baking if you use smaller cases. 

Decorate just before serving. The juice in the fruit is likely to seep into the buttercream if left a while. 

If you want even more Pimm's flavour in the buttercream, add another tablespoon of Pimm's. 

Nutritional information is given as a guide only.

Nutrition Facts
Pimm's Cupcakes
Amount Per Serving
Calories 421 Calories from Fat 198
% Daily Value*
Fat 22g34%
Saturated Fat 8g50%
Cholesterol 66mg22%
Sodium 155mg7%
Potassium 70mg2%
Carbohydrates 50g17%
Sugar 38g42%
Protein 3g6%
Vitamin A 940IU19%
Vitamin C 9.7mg12%
Calcium 23mg2%
Iron 0.4mg2%
* Percent Daily Values are based on a 2000 calorie diet.

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22 thoughts on “Pimm’s Cupcakes

    1. Curly Post author

      I’ve not checked but I can imagine it being a drink that is just available in the UK which is a shame!

  1. Jane Saunders

    Lovely new photos Cat. They sound divine and great for the err… lovely? summer we are having – we might have to eat them under our umbrellas, but who cares when treats like this are on offer.

    1. Curly Post author

      Thanks πŸ™‚ Haha well ignoring today the weather looks pretty good for the next 10 days or so! I’m keeping my fingers crossed!

  2. Jo Allison / Jo's Kitchen Larder

    It doesn’t get more Summery than these cupcakes Cat! They sound delicious and look so so pretty too! Picture perfect! Let’s keep our fingers crossed for the Summer this year. It’s been a slow starter but hey, we might be surprised! Thank you for sharing these lovelies with #BakingCrumbs πŸ™‚

    1. Curly Post author

      Thank you very much Jo. I’m hoping the lovely weather we had on Saturday isn’t our whole summer!

  3. Jenny Walters

    Wow!!!!! These are absolutely stunning. I just adore them and would be great at any summer party. So lovely to have cup cakes for the grown ups for a change. Fantastic photos too. Thank you so much for sharing them with us at #BakingCrumbs.

  4. Choclette

    How absolutely adorable. Love a glass of Pimms in the summer and now I feel as though the season won’t be complete until I’ve had some Pimms cupcakes too.

  5. Pingback: 4 Summer Berries Bakes - #BakingCrumbs July 2019 | Jo's Kitchen Larder

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